We’re Annelie and Louise, the brains and hearts behind Hello Friend Fabrics – and we’re so glad you’re here! Based in Melbourne, we’re passionate about making dresses – as well as other bright, colourful projects – and our journey began all because of one artist: creative powerhouse, Deb McNaughton. 

Once upon a time, we wanted access to more of Deb’s prints (and other artists' designs) but they weren’t available on pre-order anywhere else. So what do we do? Naturally, we started Hello Friend Fabrics! Our mission is simple: we want to bring more bold and bright art into your life on high-quality fabrics so that you feel empowered to get creating.

At the heart of what we do are our incredibly talented artists. It’s their work we want to honour and celebrate via our sustainable fabric printing (we KNOW you’ll love them, too).

Do you love original art but not too handy with a sewing machine? No worries – explore the directory of our favourite makers to get clothing, bags, jewellery and much more delivered to your door.